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Increasing national wealth + respecting human
The challenge based on ultramodern Technology and competitive power
Specializing strategy, COST strategy
Field - centered organization, Invisible management structure
Being gentle in appearance, but sturdy in spirit(military structure)
Ability adapting to a new circumstances based on strong trust
Excellent skill and strong promotion
Creating common value from independence and pride
Self - development caused O.J.T
The fruits of one's labor + KICO spirit
Pointing to market and customer